2025-06-23
A Positive Entrepreneurial Journey – Humanus Dental Continues Steady Growth
A Positive Entrepreneurial Journey – Humanus Dental Continues Steady Growth
Fourteen years ago, Martin Ganslandt took the leap into entrepreneurship. With a strong business idea and experience in the dental industry, he chose to join the Medeon incubator in Malmö.
That’s where the journey of Humanus Dental began. With steady growth and an expanding team, the company is now approaching a turnover of SEK 40 million.
When Humanus Dental was first established, the product range included only seven items. Today, the company offers over 7,000 different articles. The assortment continues to expand every year with products from several well-known international suppliers.
“When I started the company, I had worked in the industry for five years, primarily with implants, and had built a large network. Thanks to the guidance I received in the incubator, I learned about entrepreneurship and sustainable business development. It was also a big plus to rent an office and gain colleagues – in the form of other entrepreneurs on the same journey, which is incredibly important when you’re on your own,” says Martin Ganslandt, founder and CEO of Humanus Dental.
The Entrepreneurial Journey
Martin had always dreamed of starting his own business. At the age of 33, with enough experience from the dental industry, he dared to take the leap. The business idea was already clear when he joined the incubator and hasn’t changed since: to deliver high-quality products to the dental care sector.
Despite the success, the road hasn’t always been smooth. Martin describes a long and persistent journey – without significant start-up capital.
“I went full-time with the company 14 years ago and had to cut costs everywhere. There were moments when I was close to giving up, but every step forward – a big order, a new client partnership, returning customers – gave me renewed energy,” Martin Ganslandt explains.
The first employee was hired after three years, coinciding with the company moving out of the incubator and into other premises at Medeon. Since then, development has continued – not in rapid spurts, but with steady year-on-year growth.
Today, the majority of sales go to Swedish clinics and dental laboratories. About one-fifth is sold to customers in Europe – a number Martin sees great potential in growing.
“We compete with deep knowledge of the products we sell. Our customers notice that we are experts and can provide personalized support – something they don’t always get from larger players. My ambition is to grow much more internationally. Delivering within Europe is just as easy as within Sweden,” he adds.
A Growing Team with Specialized Expertise
Over the past year, Humanus Dental has grown from four to seven employees. The new colleagues bring both technical and clinical expertise – including a former clinic manager and an experienced lab technician.
“It has made a huge difference. Our business now has a new profile and a whole new energy. We work more consultatively and closely with our customers, which adds more value. We’re not just suppliers – we’re an advanced partner who can also advise on our customers’ business models,” says Martin.
New for this year is the company’s participation in its first public procurement processes and the launch of training courses in collaboration with suppliers.
“Our courses are aimed at customers who want to learn more about the handling and use of our products,” says Martin Ganslandt.
